Course curriculum

    1. Welcome to the Course!

      FREE PREVIEW
    2. How this Course Works

      FREE PREVIEW
    3. What is Popular Science Writing?

    4. Comparing Scientific and Popular Writing

    1. Approaches to Communicating Science

    2. Discussion: "Why do people believe weird things?"

    3. Cognitive Biases

    4. Write to Convey The Process

    5. Mistrusting Experts

    6. Science Communication as a Conversation

    7. Quiz: Communicating Science

    1. Discussion: "Who is the Public?"

    2. Market Segmentation

    3. Marketing Science Content

    4. Who is “The Public” ?

    5. Sciworthy Readers: A Case Study

    6. Quiz: Marketing Mindset

    1. The Classic Style (Steven Pinker)

    2. What is Register?

    3. Practice: The Hemingway App

    4. What is Tone?

    5. Practice: Can you identify tone?

    1. Using the Classic Style, Lesson 1: Walk Your Reader Through the Story

    2. Using the Classic Style, Lesson 2: Write Clean

    3. Using the Classic Style, Lesson 3: The Art of Detecting Jargon

    4. Using the Classic Style, Lesson 4: Wield Numbers Responsibly

    5. Assignment 1: The Classic Style Exercises

    1. The ABT Method

    2. The ABT Method in Science

    3. Using the ABT Method

    4. Zoom Out, Zoom In, Zoom Out

    5. Explaining a Technical Paper

    6. Assignment 2: Tell Me a Story

About this course

  • $39.00
  • 52 lessons
  • 0.5 hours of video content

Discover your potential, starting today